Feb 16, 2026
Hallucinate
An identity for a lab that makes things nobody asked for:
Kōan needed a look for an event about machine imagination — symmetrical, organic and a little alien.
We curated the hallucinations.
From hundreds of generations of mirrored, plant-like forms we kept the ones with a clear axis and a strange glow, then graded them into one violet, teal and ember palette.
Strange, but on-brand
Generative output wanders. We fixed symmetry, depth of field and a dark ground so every image could hang on the same poster wall.
Final result
A poster series, projection loops and identity frames used across the event, the site and the merchandise.
Final Thoughts
Taste is mostly selection. The machine dreams; someone still has to choose.
Curate the dream.
That’s it
